LAST WEEK’S HINT offered some options for the typography of lists, focusing on how to handle the numbers at the beginning of each list item.
But, what about a list that has no numbers? What can you use to set off the beginning of each item?
Well, here the options are limited. Actually, there are many glyphs you can use…but I recommend you stick with only one: the dot.
Because the dot serves to set off each item but it doesn’t call attention to itself. It’s just there, quietly making its point (pardon the pun) and not getting in the way.
Other items, such as the square and pointing hand, had a good run in the 1980s and 1990s, when the Zapf Dingbats typeface came into popular use.
And still other Zapf Dingbat glyphs, like those shown in the row below the lists, are sometimes used in lists even to this day.
Let’s put our Zapf Dingbats away.
Do simple. Do clean. Do the dot.