GO AHEAD. READ IT. QUICKLY. “red…yellow…green…bl…” you get the idea. Now comes the fun part. Read it again…as quickly as you can. But this time, read the colors. Start with the first word: What’s the color? Then go on to the second…and the next…and the next. Not so easy, is it…reading the colors when the words say something else? It’s called the Stroop Effect, and one of the things it proves is this: Colors. Say. Things. Trying to read “red” when the color is blue kinda makes the lobes of your brain smack together. We know that the word “red” should be in red, “blue” in blue, etc. And the point is: So do readers. So…be careful when using color. Make sure it makes sense with the words and the story. If not, your readers may feel like they’ve been Strooped.