08.18.16: Take the call!
While the editor is “busy,” this could be happening just blocks away
YA GOTTA TAKE CALLS. Yes…even on deadline.
During my years as a consultant, I’ve occasionally called the editor of a newspaper I’m working with. When someone (yes, a “real” person) answered, I asked to speak with the editor.
Here’s what I’m told: “Oh, I’m sorry, sir…he’s on deadline right now.”
So, I’m thinking: “WHAT?!?!? He’s on deadline? And he won’t answer the phone because he’s just too ‘busy’ right now?”
“Oh, OK,” I think. “So I just won’t bother him with the news that the old Emporium building downtown is burning to the ground right now.”
Of course, there is no fire. But what if there were? What if someone just shot the mayor? What if there was a quadruple fatal crash on the main drag through town?
Hold all calls until after deadline? Never!
If you’re the editor—or a reporter—ya gotta take calls…whenever.