GRANTED, I don’t know how things work at your newspaper. I don’t know if you charge for wedding/engagement notices or not. So, I could be way off base here.
Given that, I’ll offer that the top placement of such notices isn’t well-designed. And it leads to questions about why the couple at the top left got a larger photo than the others on the page. Perhaps they paid extra for that, but you and I know that the mothers of some of the other couples on the page are not going to be happy with you—unless you’ve made it clear to them that they, too, could have had a larger photo if they had paid for it.
My recommendation: set a policy that all wedding/engagement photos will be the same size (as at bottom), but that the text of such notices—if you charge for them—can be as long as the customer wants at your going rate.
Certainly, the package at the bottom is better designed…and all players get the same size photo, so mama won’t be calling in and giving you a hard time.
HOW ABOUT YOU? Do you have a policy governing photo size/text length on weddings and engagements? How do you handle these notices in your shop? Send me a quick note at email@example.com and we’ll do a follow-up on this hint.