10.05.16: Why serif for text
OCCASIONALLY, someone who wants a “more modern” or “cleaner” look for a special section will choose to run the text in a sans serif typeface.
That’s OK—as long as there’s not much length to the text. Sans serif will work well, for example, in captions and infoboxes, but I advise against sans serif for text in pieces that run more than four to six inches.
Newspaper stories of more typical length—say, 10…12…15 inches—should be set in a serif typeface.
The serifs, you see, create a form of baseline that helps the reader’s eye flow across the type more easily and more quickly.
Serif text is just more readable. And…what’s wrong with that?