04.27.17: Why waste that space?
ONE OF THE SERVICES I offer is free design evaluations of newspapers (more on that at the end of this hint). I’ll also do one-on-one evaluations when I’m invited to a press association convention.
During those evaluations, I’ll occasionally see a front page with an excessive amount of space at the top of the front page (example 1, above).
When I ask why that space is there, I’m most often told that the space is left blank to allow for placement of the mail label. The label may go anywhere in that space, depending on the newspaper, but postmasters most often tell us to place the label at the top left corner. And it may go into what margin area is available (example 2).
Seems to me a waste of valuable space to leave nothing to the left of the label.
I suggest you use that space to run a teaser to inside content (example 3). Doing so helps to fill that awkward space and gives readers another reason to go inside your newspaper.
WANT A FREE evaluation of your newspaper’s design? Just contact Ed: firstname.lastname@example.org | 803-327-3322. For more detail, click here.