A REDESIGN OFFERS you more than just a new look.
Here’s a note from a client:
I recently had to present next year’s budget for the newspaper to our finance committee. I opened the meeting by showing them the issue prior to the redesign, saying: “When we last met, the newspaper looked like this.” And then I showed them the redesign and said: “The newspaper now looks like this.”
It was a great positive start to the meeting and reminded them of a key part of last year’s progress.
I was also able to point out that, having been in newspapers since 1979 in one fashion or another, this is the ONLY change I’ve seen that hasn’t brought about a single complaint…and we’re still getting compliments.
Then I hit them up for additional funding.