05.03.18: Well..of course!
WELL…OF COURSE your content is local. Of course it’s news.
There’s no reason for your page folios to state the obvious.
But for content such as schools, opinion and sports? Well, then, go ahead and tell the reader that’s what the page is about.
What do you do with folios on those pages that have local and news content on them?
That comes next week.
04.26.18: Easy does it
OUCH! THAT FOLIO at the top is terribly over-designed:
- The reversed label and page number jump off the page at the reader.
- The typeface is too stylized.
- The rules above and below are overdone.
- The name of the newspaper and the date are difficult to read: They’re in that same stylized typeface, they’re a bit too small and they’re italic.
It appears the designer had time to overthink everything about the folio.
The purpose of a folio is to provide the reader with information…quickly and in a form that’s easy to read. The bottom folio does the job well:
- The label and page number are bold and clear, not reversed, and large enough to be read without being a distraction.
- The typeface is simple and clear.
- The rule below is just one line and bold enough to set the folio off.
- The name of the newspaper and the date are just large enough to be read, yet small enough that they do not distract. Setting them all-caps is actually an improvement because they become a rectangular element, with no ascenders or descenders to make them stand out.
Yep. I vote for the bottom one.
How about you?
04.19.18: Silencing the voices in your head
WHAT YOU’RE SEEING HERE is not just a bunch of scribbles. It’s design.
It’s the design of a nameplate for The Bedford Falls Sentinel.
It’s also a bunch of scribbles. (I added the numbers later.)
There’s certainly nothing polished about what’s on the legal pad — but there’s really a method to this madness.
The idea is something I picked up years ago: In 60 seconds, create six different designs for…well…whatever it is you’re designing. Yes…six designs in 60 seconds.
Why the time limit? To silence those negative voices in your head. Oh, yeah, every designer has negative voices. You know, the voices that say:
“It’s not big enough.”
“It’s not strong enough.”
“Wow…that’s a bad idea.”
“You’ll never be a good designer.”
“Your stuff sucks.”
With only 60 seconds to do six designs, the only thing you can do is throw ideas onto the page. Your negative voices don’t have a moment to interrupt your work.
And maybe…just maybe…one of your scribbles will eventually become: