09.20.18: What’s missing?
SOMETIMES, it just boggles the mind.
Here’s a story from The Herald, the newspaper here in Rock Hill, SC.
Tell me: What important element is missing here?
Yeah, sometimes a hint is about what you leave out.
newspaper design, typography
OK…SO THE NAME of your newspaper is long. So long, it has to stretch from margin to margin just to give it some size.
Or does it?
Well, if you’re using a wide typeface like Times, yes.
But you don’t have to use Times. You can use a typeface that’s much more condensed, yet still very strong.
Like Niagara Solid, in the middle. Classy and modern.
Or Onyx, at the bottom. Though condensed, it’s still very traditional.
Going to a bolder, more condensed typeface can give your nameplate the “oomph” you’re looking for.
IT’S PAST DEADLINE. Your last page was cleared ten minutes ago. You’re done for this issue.
Now, it’s time to let it go.
You’ve done your best. All the writing, editing, designing, processing is complete.
Don’t waste a moment. Get on to work on the next issue. There’s lots to be done.
You may have made a mistake or two in this issue…but it’s done.
Let it go.
Don’t overthink it.
WHEN YOU’RE creating a list, you’ve got some choices to make. Here are three options:
Any of these will work well and you can set these up as InDesign style sheets for use whenever.
But…be consistent. Create a style for lists and stick with it.
Next week: some other approaches to lists.
TALK ABOUT yer lead balloon…my suggestion for the past two weeks that you name the typeface you most love to hate didn’t go over very well. Actually, it went over pretty badly: only two of you decided to play. And Algerian was the loser in both cases.
So we’re gonna try a more positive approach: name your absolute favorite typeface! Yep…it’s that simple…unless you also wanna offer a few words about why you like that typeface most.
Mine? Kepler (above). It’s elegant, classic, traditional, with excellent proportions and stroke contrast. Different fonts within the Kepler family can be used for display and text. Very versatile and flexible. If I were forced to use one typeface—ever—it would have to be Kepler.
So…whats your fave?