02.15.18: Tell me what it is…not where it’s at!
PAGE 1 TEASERS are an excellent tool to help readers get inside your newspaper. Well…if the’re done right.
The idea is to get readers excited…to get them to want to go inside.
A teaser like the one at left doesn’t give readers a reason to go inside. It only tells them there’s something there. In this case, sports. And it also fails because the label “SPORTS” doesn’t tell readers that there’s something special inside. It just tells them what they already know: that you have sports inside.
Drop the label. Tell readers what the inside sports package is all about.
Let the page number at the end of the teaser tell them where they can find it.