WHAT DO YOU see? Leave a comment…and we’ll see how observant you are!
We’ll give you the answer next week.
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A FEW OF YOU wrote that the lady above is the Spirit of Ecstasy, the hood ornament for Rolls Royce automobiles. And you were right.
Now, this Rolls Royce (below) is quite the car. And…it’s v-e-r-y expensive.
No…I mean VERY EXPENSIVE. It’s no sedan, no limo. Take a look here.
Here’s this week’s Whatzit: Two headlights, shiny paint, chrome…gotta be another automibile, right? Uhhh, maybe.
GOT AN IDEA for the Whatzit? Just send Ed a quick email at email@example.com and we’ll do what we can to stump others!
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THANKS TO MARCUS for sending along a few pages for evaluation. Disclaimer: I worked with Marcus on the redesign of The Daily Times a few years ago, so much of what you see on Marcus’ pages are elements I designed, such as the nameplate, the teasers, the headline typeface, etc. That said…
Overall, a good page: clean and balanced with good spacing and structure.
Some points to mention:
That’s what I see here. Your thoughts?
I SOMETIMES JOKE during workshops that I’m the kind of guy who likes type so much that I can confuse typography with sex.
So it’s somewhat ironic that I recently came across a new typeface called “Lingerie XO.” Yes, that’s the name.
And it’s sexy. And elegant. And gorgeous.
Not the kind of typeface I think I’ll ever see in the pages of a newspaper. It’s more like Elle. Or Vogue.
But it’s a wonder to look at.
For those of you who love type, it’s an experience. You can check it out here.
WHEN I WAS A KID, I struggled with the multiplication table. 56…for some reason, I just couldn’t get to 56. It was either 7 times 8 or it was 8 times 7…it didn’t matter. I couldn’t get it.
Until I did.
And then I never forgot it.
And when I began designing pages, I learned about picas and points: 6 picas to the inch, 12 points to the pica, 72 points to the inch.
You learned the multiplication table, just like you learned the alphabet and other basics like “i before e…” You can learn picas and points, too.
Why? Here it is again:
Type is measured in points. Headline sizes are expressed in points. And news design and typography are expressed in points.
Inches are divided in multiples of four. For page design, a quarter inch between items is too much, but an eighth of an inch is too little.
What falls between four and eight? Six. A pica is a sixth of an inch. Perfect.
“Aw, c’mon, Ed. Is it really that important?”