LAST WEEK’S HINT suggested that obits can be run out of alphabetical order. We allow this placement to avoid having to break an obit over two or more columns.
Whenever possible, we want to run an obit in one block so the family won’t have to cut out that obit in pieces, then tape/glue/staple those pieces together.
This week’s suggestion: Don’t lock obits to the baseline grid. Instead, allow for adjustment of spacing between lines so the obit can fit well into the page.
In the top illustration above, you can clearly see that these obits are all off the baseline. In the lower illustration, you can see how the obits all fit into the page. And, yes, you may need a filler here or there to help it all come together.
Those who follow my blog/columns/hints may think I’ve gone off the deep end. The mere suggestion of taking text type off the baseline grid is enough to make me reach for the Tums!
But, as I noted last week, “Let’s remember who we’re really serving on the obits page. In this case, we’re not serving all our readers—we’re really serving the loved ones of the people listed here. Let’s make this page work for them.”
Still more on obits in next week’s Henninger Helpful Hint.