02.22.18: Say it strong
LAST WEEK’S HINT about Page 1 teasers focused on telling readers what the inside story is about. The header said it all: “Tell me what it is, not where it’s at!” Those last three words are southern-speak. Using “where it’s at” adds greater emphasis here in the southeast than the grammatically correct “where it is.”
This week’s point: Boost reader interest in the teaser by using words that grab attention. The wording in the teaser at left is…well…OK. It tells readers what the story is about. But it certainly does little to compel readers to turn inside. It’s flat. As an editor friend of mine once said: “There’s no ‘there’ there.”
Take the time to write teasers that get and hold the reader’s attention. “Upset” and “thriller” do that in the teaser at right.
When it’s an upbeat story, be upbeat. The “Hooray!” does that here. And, yes, the exclamation points work well, too. Don’t be afraid to shout it out if it’s a positive story.
Even more important, have fun when you’re editing teasers. If you have fun, odds are the teaser you’re writing will be more fun to read…and will get more readers inside.