11.30.17: Reflective design
ONE OF THE KEY elements of a well-designed newspaper is consistency.
Consistency is easy to achieve when you strive to make the look of each standing design element reflect the look of others. No, they don’t have to look exactly alike, but the reader should be able to see similarities between them.
In the illustration, all elements use the same typeface, all are white with a drop shadow and all use a gray rule. You’ll note that the rule in the David Limbaugh column sig isn’t at the top, as it is in the folio, the pullout and the standing head. That’s OK: the look doesn’t have to be exactly the same. But it should mirror the look of the other elements.
It’s a principle I call “reflective design.”
It has worked for me during my 28 years as a design consultant.
It can work for you, too.