LAST WEEK’S HINT mentioned the value of giving readers specific information in a “refer,” a note that tells readers there’s a related package elsewhere in your newspaper. But…what if readers don’t see the package that’s on page 1…or the Sports front…or the features front? What if they must happen to miss that? Consider this: If the package is important enough to put on a front, isn’t it worth referring to from the inside package? I’d argue that it is. So, if your inside package is on page 8, take a moment to create a refer back to page 1. If it helps readers, it’s worth the effort.