WHAT YOUR READERS DON’T KNOW…can hurt you. All across the U.S., state, county and municipal governments are working to pull public notices from newspapers.
You’ve either fought the battle already…or you’re fighting it now…or you will.
Those state, county and city governments want to put public notices on the internet…on their government web sites…where no one will ever see them.
There are at least three reasons why this is happening:
- Those government bodies want to eliminate the cost of having public notices printed in your newspaper.
- They know most people will not go to the government web site to read the public notices, so they can hide information there that would otherwise be clearly seen in your newspaper’s public notices.
- A politician occasionally will want to pull public notices from newspapers as a direct response to critical news coverage in newspapers. That seems to be the case with Gov. Christie in New Jersey at the moment.
An important tool in the fight to retain public notices is: Design.
In his webinar, “Saving Public Notices,” Ed brings you new ideas and new approaches to the design of public notices. These concepts will give you more weapons in the battle to save public notices in your newspaper.
This is a crucial turning point in the history of newspapers in America. We can’t afford to get this wrong.
Join Ed at 11 a.m. Eastern on March 9th for “Saving Public Notices.” It may be the most important investment you make in your newspaper this year…and for a long time to come.
Click here to register now. It’s a webinar you don’t want to miss.