IT’S AN EASY FIX. And it may be obvious to many of you. But I’ve seen too many newspapers that place their web address near the nameplate, in their masthead, in filler ads…and nowhere else.
Wanna get that web address on every page? Put it in the folio line at the top. If you run an occasional page label in the folio, then just set your style for the web address to fall below the folio line — label or not.