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Nah…let’s not

July 6, 2016 By Ed Henninger 6 Comments

HELPFUL HINTS HEADER

07.07.16: Nah…let’s not

160707ahint illoDURING SOME RECENT design evaluations, I noticed occasional type wraps like the one above.

I immediately tell those showing me their pages that this practice is unacceptable. It’s just not what we do. It takes the page off the grid, it makes the text more difficult to read and it can create poor wordspacing.

When they ask me to show them a fix, I always recommend something like the illustration below. Trim the story, put in a filler ad…and let it go.

For those who may argue that trimming the story is a difficult choice, I remind them of a newsroom truth: “You’re editors first. Edit!”

160707bhint illo

Filed Under: Helpful Hints Tagged With: type wrap around ads

Comments

  1. Bobby Mayberry says

    July 7, 2016 at 2:03 am

    I like your solution. I often adjust the column size, too.

    Reply
    • Ed Henninger says

      July 9, 2016 at 7:42 am

      Adjusting the column size can work well, too. Anything but running skinny type next to an ad as in the illustration.

      Reply
  2. Steve Bandy says

    July 7, 2016 at 9:35 am

    Would it be acceptable if the copy was wrapped around an element of the story, say … a photo?

    Reply
    • Ed Henninger says

      July 9, 2016 at 7:41 am

      Yep. Absolutely. I do it myself on most feature pages——or in a feature package on Page 1 or a Sports front.

      Reply
  3. Kevin says

    July 21, 2016 at 4:26 pm

    Totally agree with this. Have seen a ton of papers do this and it just makes it very awkward.

    Reply
    • Ed Henninger says

      July 21, 2016 at 10:30 pm

      Yeah. It’s just uneducated design.

      Reply

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