Obits: The highest level of content
EVERY ISSUE of every newspaper has its levels of content. There’s content that doesn’t really matter much…all the way up the scale to content that will long have a place in the family Bible.
My scale follows:
Doesn’t matter much: Crossword, comics and the like.
Matters…but not too much: News from outside sources, such as wire reports.
Matters to most readers: News about local government, schools, business, sports and people.
Refrigerator content: School lunch menus, the county fair schedule, sports schedules.
Scrapbook content: Kerry winning a scholarship, Bobby scoring the winning touchdown.
Bible content: Obits. Weddings. Births.
That’s the way I rate content. What’s your scale?
HERE’S A REPLY, from client Wayne Agner, Editor and Publisher at The Trinity Journal:
I agree with you on most of your Levels of Content placements.
However, I can’t agree with you putting crosswords into “Doesn’t matter much.” Just leave it out of one paper and watch the calls come in.
Probably needs to be under the category of “Leave out at your own peril.”
AND HERE’S ANOTHER, from client Dave Degenstien, Editor and Publisher at the Last Mountain Times: