03.29.18: Jumps to…wherever?
WE ALL KNOW readers don’t like jumps. In most newspapers, however, jumping stories is a reality. But…we can do a better job of placing jumps.
On the page above, one jump goes to page 7, another to page 3 and still another to page 9. Sheesh! How much harder can we make it on the reader?
My advice: decide where your jumps will go…and then put them there in every issue. That’s right, every issue. You can do this if you plan your paper. After all, you always know where your obits page is gonna be, right? And the opinion page? And the sports front? And Classifieds?
So…decide where you want your jumps to go, make sure you’re allowing enough space on the page, and then always take your jumps to that page.