DURING A RECENT design evaluation, I noticed that the jumplines on page 1 were placed in a screened box, as above.
“Why,” I asked, “are you putting a screen behind the jumplines?”
The response: “We wanted to add more visual interest to the page.”
Well, I’m all for adding visual interest and impact—but not in the wrong place. Seems to me that putting a screen behind a jumpline draws the reader’s eye from the text, which is what they really want to read.
To me, screened jumplines are analogous to a server who constantly interrupts your conversation during dinner. The server should be there to help you, not get in the way of a pleasant dining experience.
Jumplines that call too much attention to themselves just get in the way.