HIM: So…lemme get this straight. You’re saying you’d trim two…three…four inches out of a news story just to make room for a pull quote?
HIM: But what if it’s a really good story?
ME: But what if it’s a really good quote?
HIM: So, a really good quote would get more people to read the story?
HIM: But it better be a really good quote.
HIM: But how will I know it’s a really good quote?
ME: I think you’ll know it when you see it.
HIM: I think I see it.