I’M A THIEF.
I recently stole an idea from the Financial Times. It was something I had seen many years ago. I remember thinking then that I would probably use it someday.
I have. Here’s why:
I’m working with a client whose newspaper has very narrow columns—just a smidge more than 9 picas wide. That’s a width of only 1.5 inches. With text type set justified (that’s their preference…and it is their newspaper!) in so narrow a width, it’s almost impossible to sink a mug shot in the text without awful word spacing in the adjacent text wrap. The example toward the upper left shows what happens in most cases.
Instead, I’m suggesting we place larger mug shots (1 inch wide) centered in the leg of type. This placement allows for the bigger photo and a bit of negative space on the sides to set it off better.
One other hint: Place the mug in the middle of a paragraph, not between paragraphs. Putting the mug in the middle of the paragraphs encourages readers to continue reading, instead of stopping at the end of the paragraph above the photo.
So, yes, I’m a thief.
I stole the idea.
And now, you are welcome to steal it from me!