You got it, Jon!
JON WHITNEY, publisher of The Carroll County Review, points out an error in the illustration below that I failed to mention.
I laughed so hard it hurt when I saw your piece about the “Keys to the game”, and that was before I read the eight things wrong with that little box. I’ll just add one more: in spite of your calling attention to the apostrophe being an open-quote mark, it’s simply wrong. Keys is plural, not possessive.
Keep up the good work.
Thanks, Jon. Yes, I point that out often when I show this design disaster during seminars and the like. Just forgot to mention it here.
06.09.16: How NOT to do it
OUCH. There are soooo many things wrong with this that it’s hard to know where to start. Here’s a list:
1. Yellow type. Really?
2. Against a red background. Really?
3. The text is in Times. Very light and difficult to read. Especially yellow against red.
4. The text runs right up against the inside edge of the box.
5. Underlines on the “Murphysboro” and “Salem” headers.
6. The “Murphysboro vs. Salem” overline is redundant.
7. “Key (illustration)-apostrophe-s-to-the-game” is overthought, overdone and just plain silly.
8. The apostrophe is actually an open-quote mark.
There’s eight. What else would you list?
What’s the Henninger Helpful Hint here? Simple: Don’t. Do. This.