02.02.17: Head lines
I RECENTLY RECEIVED an email with this question: “For one-column headlines, how many lines is too many?”
Five…maybe even four. Certainly six.
I think it may well be because that’s what I was taught when I was a kid on the desk at The Post-Standard in Syracuse, NY. We were told to never, ever write a one-column headline deeper than three lines.
But…we could write a headline with three lines and two lines of subhead!
The neat thing about that approach is it actually gave us more words…in a headline that wasn’t so deep.
All these years later, I think that still works.