11.09.17: For good measure…a final word
WHEN I WAS A KID, I struggled with the multiplication table. 56…for some reason, I just couldn’t get to 56. It was either 7 times 8 or it was 8 times 7…it didn’t matter. I couldn’t get it.
Until I did.
And then I never forgot it.
And when I began designing pages, I learned about picas and points: 6 picas to the inch, 12 points to the pica, 72 points to the inch.
You learned the multiplication table, just like you learned the alphabet and other basics like “i before e…” You can learn picas and points, too.
Why? Here it is again:
Type is measured in points. Headline sizes are expressed in points. And news design and typography are expressed in points.
Inches are divided in multiples of four. For page design, a quarter inch between items is too much, but an eighth of an inch is too little.
What falls between four and eight? Six. A pica is a sixth of an inch. Perfect.
“Aw, c’mon, Ed. Is it really that important?”