08.10.17: Going gray
I’VE OFTEN ADVISED clients to use gray elements as part of their design. Maybe it’s a section flag. Or a standing head. Or a page label. Or a column sig. Or all of the above.
But which gray? Dark gray can turn to black. Light gray can disappear. What gray works best for them…on their press?
Here’s how I advise them to find out: test by running different shades of gray. In their paper. On their press. In a normal press run.
It’s easy enough to do that by using those different shades in filler ads scattered throughout the paper. Not all the fillers need to run in the same issue. In fact, it might be better to test them over the course of four or five runs.
The grays in the illustration run from 5 percent to 50 percent. Somewhere in there, we’re bound to find the shade that works just right.
For that client…on that press.
WANT A FREE evaluation of your newspaper’s design? It’s quick and easy! Just contact Ed: email@example.com | 803-327-3322