04.26.18: Easy does it
OUCH! THAT FOLIO at the top is terribly over-designed:
- The reversed label and page number jump off the page at the reader.
- The typeface is too stylized.
- The rules above and below are overdone.
- The name of the newspaper and the date are difficult to read: They’re in that same stylized typeface, they’re a bit too small and they’re italic.
It appears the designer had time to overthink everything about the folio.
The purpose of a folio is to provide the reader with information…quickly and in a form that’s easy to read. The bottom folio does the job well:
- The label and page number are bold and clear, not reversed, and large enough to be read without being a distraction.
- The typeface is simple and clear.
- The rule below is just one line and bold enough to set the folio off.
- The name of the newspaper and the date are just large enough to be read, yet small enough that they do not distract. Setting them all-caps is actually an improvement because they become a rectangular element, with no ascenders or descenders to make them stand out.
Yep. I vote for the bottom one.
How about you?