“HEY, JOE. Remember when I showed you that mockup for the water page?”
“Yeah…and I couldn’t make heads nor tails of it.”
“Well, yeah, the mockup didn’t make much sense. And I understand why. You didn’t see the photo and you really had no idea what I wanted to do with the headlines.”
“Right. I remember you saying something about how you wanted to run them in concentric circles…or something like that. I didn’t get it.”
“Well, I took the time to go ahead and do the package in a more final form. Here it is.”
“Wow!” I like that! This is really good!”
“I thought you’d like it.”
“Yeah. This week’s health page?”
“OK! Nice work!”
Sometimes, ya just gotta go full bore.
Take your concept and create it in final form. That’ll help sell it.