ALMOST EVERY WEATHER ICON I have e-v-e-r seen is poorly done. Yes, even those provided by AP, Accuweather and other services. The problem with weather icons is that they look like…well…icons. They don’t look like weather. The reason? They’re icons! They’re almost always computer-generated art and they look like it. They appear unnatural, unreal. And some are poorly done. And some are just plain silly. But there is an out: weather photos. Want to say “cloudy” in your page 1 weather teaser? Use a photo of clouds like the one above. Want to say “rain?” It shouldn’t be difficult to find a rainy weather photo in your files. Or snow. Or sleet. Or hail. If you experience any of those weather conditions in your area, odds are you have a photo of it somewhere in your system. Photos are more real, more believable, more credible. I expect you want your newspaper to be the same: more real, more believable, more credible. A small step toward getting there is to ditch the weather icons and use photos.