You think your newspaper may need freshening. More than that, you fear you may be losing touch with some readers. But you want to be sure a redesign works for your readers, your advertisers—and your newsroom staff. At Henninger Consulting, we’ve put more than 22 years experience into developing a redesign plan that’s careful in direction, comprehensive in detail and collegial in approach. Most important, it’s tuned to your needs and your readers.
Experience. Excellence in design. Care in consulting. There is no equal.
We have the answers to your questions about:
Typography: Text type. Display type. Lists. Columns. Accessory type.
Color: Identity. Contrast. Linking.
Design elements: Nameplate. Page labels. Standing heads. Column sigs. Pullouts. Infoboxes.
Structure and spacing: The page grid. The baseline grid. Column width. Space between packages.
Readership research: What we know about newspaper readers. What we can learn about your readers.
Content research: Who’s your target audience? What do you want to give them? What can you give them that others don’t? What risks are you willing to take?
Content organization: Setting up your publication so readers can find what they want quickly and consistently.
Other consultation services:
Focus groups: Preparation. Facilitation. Follow-up.
Preparation of templates and style sheets: Using InDesign or QuarkXPress.
Promotion: Creating a campaign that works for readers and advertisers.
Style guide: The document that embodies and protects your redesign.
On-site visits: Throughout the redesign process, to allow for intense consultation and preparation.
Follow-up visit: Three to four months after launch.
Long-term follow-up: Continued observation and review.
Seminars and Workshops
Your newsroom staff needs design training.
Your newspaper group’s editors want to know more about design.
Your press association wants a presentation to highlight your convention.
Then…you want to contact Henninger Consulting.
Here’s what one press association director has to say about Ed’s work:
For more than 20 years, Ed has been offering presentations, seminars and workshops that leave writers, editors and publishers craving more.
Here’s what they say:
“Ed took our paper apart. He raked us over the coals. It was the toughest criticism I’ve ever had to endure—and I loved every moment of it!”
“Doesn’t mince words. Understands both sides: writing and design.”
“Packed with information and suggestions—we could have listened for days.”
“I can’t wait to share what I learned with my copy desk.”
“Ed Henninger did not look down on us—he relates well to people from papers our size.”
We offer presentations and workshops on:
Design to generate revenue.
Writing for design.
Headlines and headline writing.
Contact Ed today.
Your design is good. Your content is fine. But you know your newsroom can do much better—if only you could get everyone pulling in the same direction.
Often all it takes is just a bit of training and coordination. Henninger Consulting has helped newsrooms across the U.S. and in Europe improve their product through advanced training. We’ll be happy to help you, too.
We’ll help your staff write better. Edit better. Design better.
We’ll help you guarantee that deadlines are met.
We’ll help you create a steadier, easier-to-handle copy flow.
We’ll help you tear down the walls between your newsroom and your advertising department.
We’ll help you improve your staff, your design—and your bottom line.