DURING A WORKSHOP for a client many years ago, I was driving home the need for shorter stories, more photos, more graphics and better design.
A staff writer interrupted, declaring: “But we’re in the business of writing.”
No. We. Are. Not.
We are in the business of bringing information and meaning to the lives of our readers.
We are in the business of giving advertisers a suitable place for them to market their goods.
We are in the business of bringing our communities together and championing the right things and the right causes.
If all you want to do is write…you’re in the wrong place.