02.07.19: A chuckle
Thanks to Karen Geary for sending this along.
newspaper design, typography
IT’S AN EASY FIX. And it may be obvious to many of you. But I’ve seen too many newspapers that place their web address near the nameplate, in their masthead, in filler ads…and nowhere else.
Wanna get that web address on every page? Put it in the folio line at the top. If you run an occasional page label in the folio, then just set your style for the web address to fall below the folio line — label or not.
IN NOVEMBER, I ran a hint showing a story from a newspaper that had been set entirely in Zapf Dingbats. Here’s a link to that hint.
The Zapf Dingbats typeface was introduced with the original Apple computers in 1984. It was an instant hit.
Since then, newspaper pages have been seen every kind of Zapf circle, square, triangle, diamond, snowflake, rosette, pointing hand, pen nib, checkmark, itty-bitty pencil and who-knows-whatever other thingy.
Yes, I was part of the problem, too — just like hundreds of other designers and dozens of other consultants.
Now, I’d like to be a part of the solution, with this recommendation: Put Zapf Dingbats in the back end of a dark, musty bottom drawer in your computer.
Leave it there.
Let it go.
We have more important things to do with our time than to search for ways to use such gimmicks, gimcracks and gewgaws.
WHEN I WAS STILL in charge of design at a metro newspaper, my boss called me into his office one afternoon to ask me about our nameplate.
“Look,” he said, “something’s gone wrong with the serifs. They’re not all there.”
I was confused. “Whaddaya mean, ‘not all there.'”
Him: “Well, the serifs don’t go straight across.”
Me: “I know. They’re not supposed to. They never were straight across.”
Me: “They’re supposed to be curved up a bit on the bottom. They’re designed that way. They’re called ‘cupped serifs.’ It’s part of the look of the typeface.”
Him: “Oh. Well, it looks strange.”
Me: “We’ve had that nameplate — with that typeface — there for months now, ever since the redesign.”
Our nameplate was in Garamond Bold, with cupped serifs much like the Stempel Schneidler above.
WHAT ARE THE 10 BEST FONTS ever designed? The folks at The Guardian have their list. I’d argue with some of their choices and you might, too. For one, I’m not a fan at all of Gill Shadow. But then, their choices aren’t focused exclusively on news design, as are mine.
Here’s a link to the Guardian’s Top Ten list. Take a look and see if you agree…or not.
My top typeface? Ever? Kepler (below). You can see all the Kepler fonts here.
So…got a top-typeface-ever of your own? Let us know!