Henninger Consulting

On the record

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I’M WORKING WITH Kevin Slimp at newspaperacademy.com to present a series of design training webinars. Some of you have attended those sessions. And there are more to come!

The webinars are going over well, but occasionally someone who wants to attend just can’t make it.

We gotcha covered…we’ve recorded all of the training sessions and they’re available on the newspaperacademy.com site. Links to each session follow.

You can get more detail on each session at the site…or contact me directly (edh@henningerconsulting.com | 803-325-5252) and I’ll be happy to chat with you about what’s available.

Using the Front Page to Draw in Readers: http://newspaperacademy.com/vidhennpages/

Newspaper Design: All Basics, No Bull: http://newspaperacademy.com/video-ed-henninger-design-basics/

Ten Surefire Ways to Improve a Newspaper Design: http://msb.press/videoaa20

License to Print Money: http://newspaperacademy.com/edhenlicens

Designing Great Ads: http://newspaperacademy.com/EdAds/

These are just a few of the dozens of training sessions available at newspaperacademy.com. To see the entire list, visit:

http://newspaperacademy.com/video-training/

Do public notices matter? Absolutely!

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DO PUBLIC NOTICES MATTER to your readers? Yes.

DO PUBLIC NOTICES MATTER to your community? Yes.

DO PUBLIC NOTICES MATTER to our system of open government? Yes.

DO PUBLIC NOTICES MATTER to your bottom line? Yes.

If that’s so, then we have an obligation—to our readers, to our community, to our freedom and to our bottom line—to give notices the display they deserve.

In “Saving Public Notices,” Ed brings you new ideas and new approaches to the design of public notices. These concepts will give you more weapons in the battle to save public notices in your newspaper. 

This is a crucial turning point in the history of newspapers in America. We can’t afford to get this wrong.

Join Ed at 11 a.m. Eastern this Thursday for “Saving Public Notices.” It may be the most important investment you make in your newspaper this year…and for a long time to come.

Click here to register now. It’s a webinar you don’t want to miss.

What your readers don’t know…can hurt you

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WHAT YOUR READERS DON’T KNOW…can hurt you. All across the U.S., state, county and municipal governments are working to pull public notices from newspapers. 

You’ve either fought the battle already…or you’re fighting it now…or you will. 

Those state, county and city governments want to put public notices on the internet…on their government web sites…where no one will ever see them.

There are at least three reasons why this is happening:

  1. Those government bodies want to eliminate the cost of having public notices printed in your newspaper.
  2. They know most people will not go to the government web site to read the public notices, so they can hide information there that would otherwise be clearly seen in your newspaper’s public notices.
  3. A politician occasionally will want to pull public notices from newspapers as a direct response to critical news coverage in newspapers. That seems to be the case with Gov. Christie in New Jersey at the moment.

An important tool in the fight to retain public notices is: Design.

In his webinar, “Saving Public Notices,” Ed brings you new ideas and new approaches to the design of public notices. These concepts will give you more weapons in the battle to save public notices in your newspaper. 

This is a crucial turning point in the history of newspapers in America. We can’t afford to get this wrong.

Join Ed at 11 a.m. Eastern on March 9th for “Saving Public Notices.” It may be the most important investment you make in your newspaper this year…and for a long time to come.

Click here to register now. It’s a webinar you don’t want to miss.

Webinar FEB 15: “A License to Print Money”

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YOU WANNA BE a part of this webinar! Join me at 3 p.m. February 15 for “A License to Print Money.” 

This webinar is guaranteed to pump up your bottom line. “A License to Print Money” is full of new approaches (and some new twists on old ideas) that will help you generate revenue for years to come.

This webinar was created for publishers, general managers, advertising directors and ad designers—but editors and news designers would also benefit from some of the breakthrough concepts outlined here.

You’ll leave this webinar wondering why you haven’t done some of these things before—and eager to put the new ideas into practice at your newspaper…now!

So keep the time open on your calendar: 3 p.m. February 15th. You got a lot to gain…and nothing to lose!

I’m in the movies!

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I’M FAMOUS! Yep…me! 

OK…not really me. But something I created.

A few years ago, I did a redesign of The Daily Times in Maryville, TN. That redesign included a new look for the nameplate.

We cast it in Antenna. Dark Red. Shadowed. Here it is:

Well, the producers of Iron Man 3 wanted a newspaper with “The Daily Times” as its nameplate. They approached the publisher at The Daily Times, asking if they could reproduce the look for a scene in the flick. 

Agreed.

Done.

And I’m famous.

All my royalties and $7 will get me a vente raspberry mocha at any Starbucks.