Andrew Whitaker | Post and Courier
EVERY ONCE IN A WHILE, an email comes along that makes my day. Better than that…it makes my month! This is an example of what I mean. It’s from Rod Serfoss, publisher of the Clinton Daily News in Clinton, OK.
Ed: Hope you had a great 2017 and that 2018 will be even better!
Too many times we get focused on instant gratification. That was evident at the time you did the redesign for the Clinton Daily News in 2013.
While reviewing 2017, I was reminded that you did much more for us than just coming up with a fantastic new design.
You also did things like showing us how to increase sales and make our news product better. Following your guidance we gained several new advertising accounts, including a single account that has paid us many times more than what you charged us—and it was done by utilizing previously unused space.
You also improved the news content by convincing the newsroom that their job was to make the entire newspaper—not just the front page—interesting, instead of filling space on the inside pages by using whatever fits.
Last but not least, the Design Style Guide and the templates you put together specifically for the Clinton Daily News have made training new employees in our composing and newsroom much easier than ever before.
This summer will mark the five year anniversary of you being at our newspaper for the redesign. I can honestly say it was, and continues to be, one of the best investments we have ever made!
Thank you, Rod. And remember: the redesign would not have been a success if it weren’t for your guidance, support and leadership. I hope 2018 is another great year for you and the Clinton Daily News.
HOW WOULD YOU LIKE a comprehensive design evaluation of your newspaper?
HOW WOULD YOU LIKE to have it free?
You can! All you have to do is contact Ed and ask him for the “Freebie.”
Ed will spend about an hour on the phone with you, reviewing key elements and approaches to your newspaper’s design.
We’ll look at:
- Use of photos and other visual elements.
- The nameplate.
- Standing heads.
- Column sigs.
- Color use.
- Structure and spacing.
- Ad placement.
- Content Organization.
- Classifieds and public notices.
- Other elements you list.
Ed is recognized as the leading expert on community newspaper design. The Freebie gives you an opportunity to talk with him about what’s working, what’s not and…what fixes to make. If you’d like, you can include your editors and designers in the conversation.
No charge. No obligation. Gratis. On the house.
Here’s how it works:
1. Give us a call or send an email asking for the “Freebie.”
2. Send us a few issues of your newspaper.
3. Keep copies of those same issues handy, so we can go through some of them together.
4. We’ll let you know when we get your papers and work with you to set up a time to chat.
5. You call. We talk. Free.
What can be easier than that?
I HOPE this is a wonderful day for you and those you love.
I’m taking Christmas week off!
1. Being with Julia.
3. Bowl games.
5. Being a “human being”…not a “human doing.”
Hope you have a wonderful week!