LAST WEEK, I offered to do free page evaluations on the blog, as in years past. Credit to Nate Abraham for jumping in! Nate is publisher of Carlina Panorama, based in Columbia, SC. Here’s the page. Ed’s comments follow.
- The nameplate is dated and crowded. There’s just too much going on up here, what with the South Carolina graphic, the web address in red, the motto and all the ancillary type.
- It’s good to see the word “FREE” displayed prominently, but the rules and the type on an angle add to the top-of-page clutter.
- Headlines are all relatively the same size. So, no headline hierarchy except, perhaps for the number of lines (but the BettyDean Clark head is four lines). Try starting the lead story with a headline of at leas 42 point.
- Everything is very crowded. No negative space and no separation rules between packages. Needs at least 2 picas between.
- Text type is small and appears to be Times. We can do better. Try Nimrod 9 on 10.
- Photos are tiny. I’d have played the top photo at least one column larger.
- The clip art in the News in Brief column is in different styles. And type in that column appears smaller than text. It’s difficult to read. I’d go for something sans serif 9 on 10.
- Rule separating the News in Brief from the rest of the page is too heavy. A hafl-point rule will do just fine.
- Good to see that one of these stories does not jump.
Unfortunately, this is a front that needs some serious design overhaul.
How about the rest of you. What are your thoughts?
IF YOU’D LIKE ED to do a free design evaluation of one (or more!) of your pages, just send in your pages (preferably as jpg files, but PDFs will do, too) with a quick note. Ed will take it from there!