ECOBRANDING…it’s a new concept that might just go big. The idea: rework a company brand to use less ink. According to the folks who want to help do that, the redesigned logo on a McD’s cup can save at least 34 percent in ink.
The way they put it:
“A Starbucks Coffee, a Google search, a H&M T-shirt, a can of Coca-Cola and many other products are stamped with a logo, a color, a typography, or an image that consumes ink, server space and energy. The reality is that a brand consumes a lot to exist! Naturally, one logo isn’t too expensive to print because it doesn’t need much ink, but printing a single logo on a billion bottles? That’s huge!”
Some of their other designs follow. Click here for more on Ecobranding.