“HEY, JOE. I wanna run a package on this week’s health page with circular headlines.”
“You wanna do what?”
“Circular headlines. Well, more like semicircular. I have this pic of water with concentric circles and I thought I might work well to run the headlines following the concentric lines.”
“I don’t think I’m gonna buy that.”
“Tell ya what…lemme do a rough mockup and show it to you.”
“OK…but you’re gonna have to sell it to me.”
So, you go back to your Mac and draw up the rough. And it looks like the package above.
Makes sense to you. But you’ve seen the photo, you know what you want to say in the headlines, you know what that infobox is all about.
Doesn’t make much sense to Joe.
“I can’t make heads nor tails outta this. Nope…not buyin’ it.”
“OK…lemme try again.”
That’s next week.