The word “page” is an unnecessary encumbrance in newspaper folios.
Better to just use the numbers.
MAYBE IT’S A TRIBUTE to tradition. Maybe it’s an attempt to create a greater sense of credibility.
Or maybe it’s because “that’s the way we’ve always done it.”
Whatever…placing the word “page” in your folios is an approach that gets in the reader’s way.
Why make them read “page” when they already know it’s a…well…page?
And why put that extra word in the way? When readers check a folio, what’s the one most important thing they want to see? Right: the number.
Let’s make it easy for them to do just that.
If you use the word “page” in your folios, excise it. If you don’t use the word “page” in your folios…good for you!