LAST WEEK’S HINT mentioned the value of giving readers specific information in a “refer,” a note that tells readers there’s a related package elsewhere in your newspaper. But…what if readers don’t see the package that’s on page 1…or the Sports front…or the features front? What if they must happen to miss that? Consider this: If the package is important enough to put on a front, isn’t it worth referring to from the inside package? I’d argue that it is. So, if your inside package is on page 8, take a moment to create a refer back to page 1. If it helps readers, it’s worth the effort.
THREE…COUNT ‘EM…THREE of Ed’s redesigned newspapers have received General Excellence Awards from the National Newspaper Association.
The Southampton Press in Southampton, NY, earned First Place in the Non-Daily Division, circulation 6,000-9,999. Judges’ comments: “Spectacular package of information—news, features, photos, ads—all excellently produced. Clean, fresh design, layout throughout. Some inside pages a bit gray, but the layout keeps them open, airy. Hefty, wide-ranging content has something that will appeal to everyone at some level. Great No. 1 in a strong field.”
The West Point News in West Point, NE, earned First Place in the Non-Daily Division, circulation less than 3,000. Judges’ comments: “Nice package of community news, features and photos. Good opinion page; good special sections.”
The Imperial Rebulican, in Imperial, NE, earned Second Place in the Non-Daily Division, circulation less than 3,000. Judges’ comments: “Good community package. Nice design.”
ALL THREE of these winners are clients of Henninger Consulting. We’re delighted for them. They are at the heart of our continuing efforts to bring contemporary design and planning to community newspapers across the face of North America.
WANNA LOOK sophisticated? Black.
Wanna be more productive? Blue.
Here’s an infographic from PaintersofLouisville.com that explains the psychology behind colors and the effects that they have on people.
According to the infographic, restaurants use red because it stimulates appetites, while black—although often used to symbolize death and evil—is also employed by luxury brands to enhance the feeling of sophistication.
The infographic also reveals that most men prefer the color ‘blue’ and it actually encourages productivity and curbs the appetite.
Ed has been on a rant for years about poor color use in community newspapers. Some attention to this graphic might just help.
LAUREN COLLINS, News Editor at the Times-Leader near Greeneville, SC, wrote to ask:
“WITH PRODUCT NAMES such as Band-Aid, the word is capitalized in all circumstances, or so I assume. Here’s the issue I came across today: iPads.
If I am starting a sentence or headline with iPad, do you capitalize the i? Maybe I’m over-thinking rules today, but I am really not sure and thought you may be some help. Then again, I may just want to defy the standard rules of capitalization.”
FROM ED: “I think if a rapper wants to call himself “will.i.am” and editors across the nation agree to spell it that way, then “iPad” should get the same treatment. Even at the beginning of a sentence. It’s a name.”