WANNA LOOK sophisticated? Black.
Wanna be more productive? Blue.
Here’s an infographic from PaintersofLouisville.com that explains the psychology behind colors and the effects that they have on people.
According to the infographic, restaurants use red because it stimulates appetites, while black—although often used to symbolize death and evil—is also employed by luxury brands to enhance the feeling of sophistication.
The infographic also reveals that most men prefer the color ‘blue’ and it actually encourages productivity and curbs the appetite.
Ed has been on a rant for years about poor color use in community newspapers. Some attention to this graphic might just help.