What’s your redesign going to look like when the dust settles? Do you want to upgrade your look but still present a familiar face? Or do you want to break out of the box and do something very different?
It’s your call…because it’s your redesign.
Following are comments from Buzz Trexler, Managing Editor at The Daily Times in Maryville, Tenn.
And here’s a look at pages from before and after the redesign.
BEFORE THE REDESIGN,
The Daily Times front looked like many others: Three teasers at the top, a nameplate in Franklin Gothic and surrounded by cluttered ancillary elements, little separation between packages and headlines that lacked size and impact.
THE REDESIGN offered editors the option of occasionally running the nameplate in reverse (left) against a teaser photo. The teasers themselves were horizontal and used photos with gradient feathers to help link them with the type. The use of more modern headline types and increased space between packages gave the entire front page more impact. Designers were encouraged to give the lead package more punch (right) with the use of larger headlines and photos.
OCCASIONALLY, ART from one package also helped offer more impact to an adjacent story. On this front (left), the designer also took pains to create a blue ‘N’ drop initial for the story focused on the North and a gray ‘S’ drop initial for the story focused on the South. The page at right demonstrates another excellent job of giving the lead package greater impact and dimension. And the small caps ‘Holiday Help’ headline gives added emphasis to a story that deserves it. This ‘out of the box’ design thinking is nurtured as a result of the redesign.
A PRE-REDESIGN Sports front lacks a headline with impact and carries far too much gray text (especially on the left side). The lead photo is too small and poorly cropped. The section flag is overdone and cluttered.
and a bolder headline (left). Packages are more clearly defined. Also note
the use of the QR Code in the bottom story that takes readers to more photos on the web. The sports lead page on the right is the result of new design thinking at The Daily Times, where designers are no longer burdened by strict rules governing the number of stories on a front. Good planning also contributes to a page that has great force.
A SEA OF GRAY
TYPE and a static photo characterized many feature fronts before the redesign of The Daily Times. Again, the section label is cluttered with too many ancillary elements. With the exception of the larger headline, this page looks like any type-intensive inside page.
THE OPINION PAGE had a crowded, cluttered look(left), with a label that downplayed the importance of the page. Without altering the nature and tone of the page, the new design gives it greater impact, with packages more clearly set off from one another. The page is more accessible and more comfortable to read. The use of color certainly adds visual interest.
WE NOW MAKE USE of the entire center spread to take advantage of full color capability and to give those packages far greater impact.
THIS PACKAGE in the Weekend center spread carries a very strong headline and a photo with power to match.
GOOD COLOR USE in the headline and fun distribution of the cutout photos gives this page an attractive, informal feel.
THE USE OF THE bottom filmstrip approach adds to the visual interest of this center spread.